Google My Business: Local SEO Success

 

The success of local SEO has grown more dependent on optimising your business listing on Google My Business (GMB) due to the growing use of smartphones and voice search. This article will cover how to boost your GMB listing's exposure in local searches and draw in new clients.

  1. Claim and verify your listing

Claim and verify your GMB listing as the first step in optimising it. Visit the Google My Business website and claim your listing if you haven't already. In order to do this, you must provide correct and current information about your company, including its name, address, phone number, website, and industry.

  1. Complete your profile

Completely filling out your GMB profile is essential. This entails including a company description, operating hours, a list of the products or services provided, as well as images and videos. 

  1. Choose the right categories

In order to succeed with local SEO, your business must choose the right categories. Select primary and secondary categories that fairly reflect your company and the goods or services you provide. 

  1. Upload high-quality photos and videos

Visual content is crucial for drawing in new clients and enhancing your local search visibility. Upload pictures and videos in the best possible quality to show off your team, company, and services.

  1. Collect and respond to review

The decision-making process of potential customers can be influenced by reviews, which are an essential component of local SEO. Encourage your pleased clients to submit reviews on your GMB profile, and reply to all comments, whether favourable or unfavourable.

  1. Update your business information regularly

It's crucial to keep the information on your GMB listing accurate and up to date. If anything changes, be sure to update your website, phone number, address, and business hours. Consult LookinLA, one of the best SEO agency in Los Angeles location.

  1. Use google posts

You can post news, deals, events, and other updates about your company using the Google Posts feature on GMB. Use this tool to interact with your audience, advertise your goods or services, and raise your exposure in local searches. 

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